Build a business case before you spend budget.

Estimate pipeline, opportunities, and ROI for events, dinners, lead generation, direct mail, sponsorships, and agencies.

The formula behind every calculation

ROI  =  (Revenue − Cost)Cost  × 100
Program cost: $50,000 Pipeline attributed: $200,000 Return = 200K ÷ 50K = 4× the spend
1
Add Your Marketing Programs Add one or more to compare
2
Average Deal Size Turns opportunities into projected pipeline
$
Your average contract value. Pipeline = opportunities × deal size.
Your business case
Expected return = Projected pipeline ÷ Total cost
—
Expected return on spend
Per-Program Breakdown
Program
Cost
Pipeline
Net
Return
Full Breakdown
Estimate only: Results are based on the information you enter and may differ from actual performance.